The National Ski Club Newsletter publisher, Bob Wilbanks, began the publication in 1987 as a means for America's ski clubs to exchange ideas, and receive news and information about running ski clubs and ski club trips.

He has been a member of a ski club for the past 22 years and on the board of directors of clubs in Texas and Colorado as well as serving on several ski industry panels and committees. His articles about ski clubs and the singles ski market have appeared in Skiing Magazine, Ski Business, Ski Area Management and the National Ski Areas Association Journal.

The National Ski Club Newsletter is a trade journal read by 4,000± annually elected officers of 2,500+ ski clubs that contain one million± members located in all 50 states. The publication is an associate member of the National Ski Areas Association.